Mobile data transfer volumes per person in Finland are among the highest in the world. This is due to the low price of mobile data, subscriptions that include unlimited data transfer and the extremely high quality of connections in Finland. According to the report released by research company Tefficient in 2018, DNA’s customers had the highest mobile data usage per subscription in the world.
During DNA’s Auttava puhelin (“helping phone”) campaign, DNA invited the public to donate their old phones to help prevent digital inequality among children and young people. The response was overwhelming: approximately 7,200 phones were brought to DNA Stores for recycling. In return for each phone, DNA donated 10 euros to SOS Children’s Villages for the purpose of purchasing devices and subscriptions. In total, the charity campaign raised EUR 72,000.
DNA’s net sales and profitability reached record levels in 2018.
DNA won the 5G frequency band it pursued in the frequency auction and at the end of December, we deployed our first 5G base stations in Helsinki city centre.
During the summer, DNA increased its share of the fixed broadband market to 28%, becoming the second-largest fixed broadband service provider in Finland.
DNA’s Valokuitu Plus (DNA Fibre Optic Plus) network was expanded to the cities of Jyväskylä, Vaasa and Seinäjoki in 2018. More than 620,000 households have been connected to DNA’s fibre optic network.
DNA’s subscriptions in the mobile and fixed-network exceeded 4 million in the third quarter.
DNA introduced the new DNA Connectivity IoT service to open global IoT ecosystem opportunities for Finnish companies.