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ANNUAL REPORT 2016
ANNUAL REPORT 2015
ANNUAL REPORT 2014
ANNUAL REPORT 2013
ANNUAL REPORT 2012
ANNUAL REPORT 2011
In English
Suomeksi 
Intro
1
CEO’S review
2
Key figures
3
Most satisfied customers
4
Digital life
5
Mobile data usage
6
Corporate responsibility
7
Highlights
8
Download
9

Excellent customer experience is in our DNA

DNA has grown from a small mobile challenger into a major telecommunications group in the last 15 years. In accordance with our values, we are fast, bold and straightforward in all our actions. Our entire personnel is familiar with our key strategic objective: the most satisfied customers. Our strengths support the creation of an excellent customer experience: our modern networks, motivated and customer-oriented personnel, advanced data analytics, as well as our culture as a challenger, which is reflected in cost-effectiveness and agility.

Year 2017 was an excellent year in terms of achieving our objectives. Both customer and employee satisfaction have developed well and our net sales and operating result reached record levels.

We invite you to read more about DNA’s first year as a listed company on this page. This page is a summary of DNA’s year 2017. You can upload the whole pdf report from the top bar or from the end.

CEO’s review

2017 was a record year for DNA across the board. Our net sales, operating result and operating free cash flow reached record levels, improving significantly year-on-year. Our customers were increasingly satisfied with our operations and our personnel satisfaction improved for the third consecutive year. Sales figures to new customers, which give us some foresight of the future, were also excellent. DNA was the only nationwide operator in Finland to grow its subscription base in both the mobile and fixed network.

Our financial key figures developed positively in 2017

up 3,2 %

from 2016

Comparable EBITDA:

up 10 %

from 2016

Comparable operating result

up 24 %

from 2016

up 2,5 %

from 2016

up 1,5 %

from 2016

Most satisfied customers

DNA’s strategic objectives:

Year 2017 was an excellent year in terms of our strategy implementation:

CUSTOMER

  • Customers wish to use digital channels to an increasing extent, and we continued the development of our online channels. DNA won the title of Digital Leader 2018 in the study measuring the digital maturity of Nordic brands.
  • Our customer satisfaction developed well: the Net Promoter Score (NPS), which measures customer satisfaction, improved again. The NPS for DNA Stores reached a record-high level.
  • We are developing our network infrastructure: in April 2017, we introduced Gigabit-class broadband speeds to the more than 620,000 households in the DNA Valokuitu Plus (DNA Fibre Optic Plus) network. In June 2017, we tested a speed of 1 Gbps in our mobile network.
  • Our TV offering developed according to the changing viewing habits of customers with the launch of the DNA TV-hubi device.

PERSONNEL

  • Our personnel satisfaction improved yet again for a third consecutive year. Based on the Great Place to Work® survey conducted at the end of 2017, DNA was awarded in February 2018 as the second best workplace in Finland in the category of large organisations.
  • The genuine method of working was expanded to all DNA facilities in 2017.
  • DNA became the first company in Finland to introduce grandparental leave. The leave was rewarded as the Working Life Action of the year in the 100 Actions campaign organised by Ilmarinen Mutual Pension Insurance Company.

FINANCIAL SUCCESS

  • DNA’s net sales and operating result reached record levels in 2017.
  • DNA’s operative free cash flow grew 26% in 2017 and was EUR 138.9 million.
  • The growth of DNA’s mobile communication subscription base (up 69,000 year-on-year) and favourable development of revenue per user (ARPU) increased our mobile communications revenue by 12.1%.
  • Our profitability improved significantly yet again, for example, our EBITDA increased by 15%.
  • We also continued to grow our market share in both mobile communications and fixed broadband.

Life in Finland is increasingly digital

Megatrends steer the development of the telecommunications industry:

1. The growing demand for faster high-quality connections is set to continue. The use of mobile data will also keep growing, boosted by the growing number and variety of smart phones and other smart devices as well as contents.

2. People lead increasingly digital lives and want a seamless omnichannel customer experience.

3. The strong growth of the variety of services, applications and smart devices continues – the best global services will gain a stronger foothold.

4. Work will become increasingly mobile. Digital workflows and IoT solutions will make businesses increasingly flexible and efficient.

DNA’s customers had the highest mobile data usage per subscription in the world

Mobile data transfer volumes per person in Finland are among the highest in the EU – and the world. This is due to the low price of mobile data, subscriptions that include unlimited data transfer and the extremely high quality of connections in Finland. According to a report released by an international research company Tefficient, DNA’s customers had the highest mobile data usage per subscription in the world in the first half of 2017. Our customers have switched from 3G subscriptions to faster 4G subscriptions, which has boosted our revenue per user (ARPU).

Corporate responsibility

2017 was a successful year in terms of the practical implementation of DNA’ corporate responsibility strategy and realisation of corporate responsibility objectives. 

Key actions in 2017:

DNA’s highlights in 2017

Gigabit-class broadband speeds became available to the more than 620,000 households in the DNA Valokuitu Plus (DNA Fibre Optic Plus) network.

We took a step towards 5G by increasing our mobile network top speed: we tested a speed of 1 Gbps in our network.

DNA’s work to improve personnel satisfaction was recognised again, this time with the Great Place to Work® certificate in October 2017.

We were the first company in Finland to introduce grandparental leave, and the leave was rewarded as the Working Life Action of the year in late 2017 in the 100 Actions campaign organised by Ilmarinen Mutual Pension Insurance Company.

DNA’s mobile communication network became NB-IoT (Narrow Band Internet of Things) ready, which makes it possible to connect a broad range of devices to the mobile network, thus encouraging the use of IoT.

We were the first operator in Finland to launch a new Android TV device, called DNA TV-hubi. The device combines a set-top box, online applications, games and music to one, easy-to-use entertainment system.

In October 2017, we opened trading at the Nasdaq stock market in New York in honour of our listing a year ago. We had an excellent first year as a listed company.

The final highlight of DNA’s year was being chosen as the Digital Leader 2018 in the study measuring digital maturity in the Nordic countries by consulting company BearingPoint.

DEAR READER

This page is a summary of DNA’s year 2017. To learn more about any subject, click on the files below.